Skinethica Plus
Plus
GroupFractal assisted Skinethica Plus in improving its local SEO, resulting in greater visibility and attracting more clients looking for advanced skincare treatments nearby.
Through strategically crafted Google Ads and engaging social media campaigns, qualified traffic was enhanced, boosting brand awareness and fostering stronger connections with potential customers across key platforms.
Skinethica Plus, a high-end medical beauty spa located in Burlingame, California, offers advanced treatments such as Botox, Juvederm, PRP therapy, and vShape. Despite their expertise and high-quality services, they struggled to attract new clients and maintain consistent appointment bookings. Competing med spas in the Burlingame area dominated local search results, leaving Skinethica Plus with limited online visibility. Their social media engagement was also low, resulting in missed opportunities to connect with potential clients interested in their services.
Over six months, GroupFractal’s targeted strategies delivered measurable results for Skinethica Plus:
- Website traffic surged by 60%, with a significant boost in visitors from local search queries.
- Ranked on the first page of Google for 12+ high-value keywords, such as “Botox Burlingame.”
- Achieved a 40% increase in bookings for treatments like Botox and Juvederm.
- Social media campaigns led to a 50% rise in appointments, especially from first-time clients.
- Gained a 25% increase in followers across Facebook and Instagram.
- Engagement on posts grew by 75%, helping to establish Skinethica Plus as a trusted local leader in beauty and skincare.
GroupFractal developed a comprehensive digital marketing strategy to position Skinethica Plus as a top choice for medical beauty treatments in their local market.
- Google My Business Optimization:
- Updated their Google My Business profile with complete and accurate information, professional photos of their facilities, and detailed service descriptions.
- Encouraged satisfied clients to leave glowing reviews, improving local credibility.
- Keyword Integration:
- Integrated localized keywords such as “Botox in Burlingame” and “Juvederm near me” into website copy, blog content, and meta tags.
- Website Enhancements:
- Improved site structure and mobile responsiveness to enhance user experience and search rankings.
- Targeted Campaigns:
- Launched search ads targeting high-intent keywords like “PRP therapy Burlingame” and “Best med spa near me.”
- Focused on a 20-mile radius to capture local leads.
- Ad Extensions:
- Implemented call extensions and location extensions to make it easier for potential clients to contact the spa or find directions.
- Remarketing Campaigns:
- Retargeted visitors who explored services but didn’t book, using special promotions to encourage conversions.
- Visual Content:
- Created engaging posts featuring before-and-after images, client success stories, and short explainer videos about their treatments.
- Promotional Campaigns:
- Ran targeted ads on Facebook and Instagram promoting seasonal offers like “10% off Botox treatments this month.”
- Lead Generation:
- Used lead generation forms within social media ads to capture client inquiries directly.
By leveraging a combination of local SEO, Google Ads, and social media advertising, GroupFractal helped Skinethica Plus significantly enhance its digital footprint. These efforts not only improved their visibility and engagement but also translated into a consistent flow of new and returning clients. Skinethica Plus is now positioned as one of Burlingame’s top medical beauty spas, with a growing reputation for excellence.
