Dominate your local market with result-oriented local SEO services

With our local SEO plans, you’ll receive a custom solution to accelerate your ROI from local search.

If you have a website or are in the process of building one, you are already familiar with the importance of SEO. What many business owners do not understand and subscribe to, is the importance of local SEO. Getting web visits from users in different cities, states, or countries will not move the needle on business growth or sales. Local SEO will garner increased traffic from consumers in your specific service area, leading to a higher visit-to-sale ratio.

  • 80% of local searches convert.
  • 46% of Google searches are for local businesses.
  • “Near me” searches have increased more than 500% in the past few years.
  • 86% of people rely on the Internet to find a local business.
  • 50% of users visit a store within a day of a local search.
  • 97% of search engine users search online to find a local business.
  • Google Business Profile listings with 100 images or more get 1065% more website clicks.
  • 78% of local-mobile searches result in offline purchases.

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Results you can expect with an ongoing local SEO campaign:

  • It increases your company’s online visibility, particularly to the locals.
  • It increases your website’s rankings in the search results, getting your business closer to the top of the search results.
  • It helps outrank local competitors; less than 50% of businesses currently use local SEO services.
  • It helps mobile users find your business fast by using “tap-to-call”, immediate website connection, and directions to get to the business quickly.
  • It increases organic traffic to your website, which provides more qualified leads.

Digital Marketing Solutions Since 2011

We’ll analyze your website and help you to get your business to the top!

Ranking Factors that Impact Local SEO Performance

The following ranking factors impact local search and are critical to the success of an SEO campaign. Although some hold more weight than others, we typically need to address each facet.

  • On-page SEO (25%): Alterations are made to the website that directly affect its position in the search rankings.
  • Links (22%): Creating backlinks from credible external sources that link to the website.
  • Google Business Profile (21%): This free feature from Google helps leverage a location-based strategy.
  • Reviews (12%): Reviews are powerful and help persuade prospects to use your product or service… or not!
  • Behavioral (9%): Behavior metrics tell us how users interact with your website.
  • Citations (7%): Citations help internet users discover local businesses and can also impact local search engine rankings.
  • Personalization (5%): Customized content will maximize the potential of the website to drive conversions.

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Link-Building Supports Improved Website Performance

Links to your website from external sources provide a signal to Google that your site is a quality resource that is citation-worthy. Sites with more backlinks garner higher rankings. Link building takes time as it requires building relationships. It is accomplished by writing guest posts, providing testimonials, listing the website in trustworthy directories, writing content that outside authorities will link to, and more. We create short- and long-term link-building strategies that can be accomplished quickly and effectively.

Google Business Profile & Reviews

Google’s Business Profile is a free feature that gives businesses the opportunity to move up to the top of the local search results. It can also, indirectly, help the website rank higher. It is a tool that is often neglected, so we ensure it is kept up-to-date and interesting. It will include locations, hours, great reviews, photos, and more.

By now, every small business owner understands the importance of customer reviews. According to several sources, 92% of consumers used reviews to help with purchasing decisions. It is important to track them and head off any that are not positive.

Behavioral Research & Tactics

How much time do they spend on your website? How often do they click on your listing (CTR)? How often do they look you up to get directions? How often do they post reviews? And to what level and frequency do they engage with your Google My Business listing and website?

When people conduct searches using keywords, it is important to remember that they need something. We want to be aware of those needs.

Here’s why it matters. Purchases are made with emotions – how the item or service makes them feel. Customer service is all about people, and it’s critical to view activities from your shoppers’ point of view. Key performance indicators (KPIs) and metrics provide insights that will help fine-tune everything: marketing, customer service, inventory, promotions, and ultimately conversions.

Key behavioral indicators are those that can be identified and used to determine characteristics such as motivation to buy now, habitual buying behavior, variety-seeking buying behaviors, and more.

Ready for More Qualified Customers?

Through the use of local SEO techniques, customers wind up knowing more about your company and you end up knowing more about them, so the mutual relationship creates more brand loyalty and conversions. Local SEO will boost sales for online products and brick-and-mortar businesses and can target your city, region, or even a specific neighborhood!

GroupFractal FREE SEO Strategy Audit

We want to help increase your business with our proprietary SEO Strategy Audit. Take a minute to fill out this form and we will review each facet to see how much your business could gain by using a customized local SEO campaign.

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