Local SEO Services for Driving More Leads and Revenue

Ongoing local SEO processes will help your company rank higher in search engines, gain more visibility, and experience a higher conversion rate.


Dominate your local market
with result-oriented local SEO services

With our local SEO plans, you’ll receive a custom solution to accelerate your ROI from local search.

If you have a website or are in the process of building one, you are already familiar with the importance of SEO. What many business owners do not understand and subscribe to, is the importance of local SEO. Getting web visits from users in different cities, states, or countries will not move the needle on business growth or sales. Local SEO will garner increased traffic from consumers in your specific service area, leading to a higher visit-to-sale ratio.

Digital Marketing Solutions Since 2011

Being a team of Certified eCommerce and CRO experts allows us to provide the best services. We help you to get your business to the top!


What Includes in Our Local SEO Packages:

Our Local SEO packages are tailored to elevate your business’s presence in local search results. From over 15 years of expertise, we believe in crafting a strategy specific to your business, its niche, and its objectives. Moreover, we grant you comprehensive access to our SEO reporting platform, ensuring you’re always in the loop regarding your campaign’s progress.

  • Local Keyword Research: Identifying and targeting location-specific keywords that potential customers might use when searching for a business or service in the area.
  • Google My Business (GMB) Optimization: Claiming, verifying, and optimizing the business’s GMB listing.
  • Citation Building and Management: Creating and managing consistent business listings across various online directories and platforms.
  • Local On-Page SEO: Optimizing website content and other on-page elements with locally-focused keywords.
  • Mobile Optimization: Ensuring the website provides a user-friendly experience on mobile devices, considering the high volume of local searches conducted on mobile.
  • Voice Search Optimization: Ensuring the website is optimized for voice searches, which are becoming increasingly popular for local queries.

Local SEO Solutions Delivering Measurable Success

Our local SEO firm has been helping businesses stand out in their local markets.


Plumbing Company


New Leads


Traffic Increase

From the Client

It is our great pleasure to give our feedback to a wonderful team of professionals from Group Fractal, who we deal with for many years now. It is so important for us to have our online campaign in a good hands.

Gavel with Documents

Law Firm


New Leads


Traffic Increase

From the Client

For several years we have been supported by the Fractal group team for our various companies. They are available and advise us very well on our different needs. They understand our realities very well and always offer us effective solutions.

Roof Contractors

Local Contractors


New Leads


Traffic Increase

From the Client

Groupfractal has done a great job for us for many years maintaining our search rankings as well as keeping our site fresh and secure from threats. Highly recommend to anyone looking for a flexible team that is easy to work with.


Results You Can Expect with an Ongoing Local SEO Campaign

We’ll analyze your business, find the areas that need to be improved and come up with a game plan to boost your revenue.

  • Red CheckmarkIt increases your company’s online visibility, particularly to the locals.
  • Red CheckmarkIt increases your website’s rankings in the search results, getting your business closer to the top of the search results.
  • Red CheckmarkIt helps outrank local competitors; less than 50% of businesses currently use local SEO services.
  • Red CheckmarkIt helps mobile users find your business fast by using “tap-to-call”, immediate website connection, and directions to get to the business quickly.
  • Red CheckmarkIt increases organic traffic to your website, which provides more qualified leads.

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15 Years of Expertise

With years of experience in the field, we’ve mastered the art of local SEO.

Link-Building Supports Improved Website Performance

Links to your website from external sources provide a signal to Google that your site is a quality resource that is citation-worthy. Sites with more backlinks garner higher rankings. Link building takes time as it requires building relationships. It is accomplished by writing guest posts, providing testimonials, listing the website in trustworthy directories, writing content that outside authorities will link to, and more. We create short- and long-term link-building strategies that can be accomplished quickly and effectively.

Google Business Profile & Reviews

Google’s Business Profile is a free feature that gives businesses the opportunity to move up to the top of the local search results. It can also, indirectly, help the website rank higher. Google Business Profile and its associated reviews have become indispensable tools in the digital landscape. They provide businesses with a direct line to local customers, enhance online visibility, and offer invaluable feedback and insights. For businesses keen on dominating local search, GBP optimization and active review management are crucial.

It plays a pivotal role in local search, especially for businesses aiming to attract local customers.


Local SEO Agency for Small Businesses

GroupFractal is a specialized SEO company that offers local SEO services tailored for small businesses across various industries. As a trusted local SEO agency in Canada, we focus on generating valuable local leads to help grow your business. Our expertise lies in understanding the unique needs of different sectors, ensuring that your company stands out in the local market.

Frequently Asked Questions

What does a local SEO company do?

A local SEO company optimizes a business’s online presence to increase its visibility in local search results. Including: manage the business’s Google Business Profile, ensure consistent citations across online directories, generate and handle reviews, produce local-focused content, target local keywords, build relevant local links, and monitor the effectiveness of their efforts.

For which businesses is local SEO most beneficial?

Local SEO is profitable for businesses that have a physical location or serve a specific geographic area. These include:

  • Retail Stores: Such as grocery stores, and malls.
  • Restaurants and Cafes: Including fast food, coffee shops.
  • Service Providers: Like plumbers, electricians, landscapers, beauty salons.
  • Medical Professionals: Dentists, doctors, chiropractors, and local clinics.
  • Lawyers and Law Firms: Specializing in local cases and clientele.
  • Real Estate Agents: Catering to local buyers and sellers.
  • Local Entertainment: Theaters, museums, nightclubs, and event spaces.
  • Fitness Centers and Gyms: Serving local members and patrons.
  • Automotive Services: Car dealerships, mechanics, and auto repair shops.
  • Educational Institutions: Such as local schools, coaching centers, and training institutes.
What is the difference between local SEO and SEO?

National SEO focuses on broad keywords related to products or services without a specific geographic emphasis. In contrast, Local SEO aims at similar keywords but emphasizes visibility within a particular locality.


Behavioral Research
& Tactics

How much time do they spend on your website? How often do they click on your listing (CTR)? How often do they look you up to get directions? How often do they post reviews? And to what level and frequency do they engage with your Google My Business listing and website?

When people conduct searches using keywords, it is important to remember that they need something. We want to be aware of those needs.

Here’s why it matters. Purchases are made with emotions – how the item or service makes them feel. Customer service is all about people, and it’s critical to view activities from your shoppers’ point of view. Key performance indicators (KPIs) and metrics provide insights that will help fine-tune everything: marketing, customer service, inventory, promotions, and ultimately conversions.

Key behavioral indicators are those that can be identified and used to determine characteristics such as motivation to buy now, habitual buying behavior, variety-seeking buying behaviors, and more.


The purpose of citations is to help people find businesses that provide the products and services they are looking for. It is critical to build citations at the beginning of a local SEO campaign. When this is ignored or postponed from the start, there will be major problems that are sometimes impossible to fix. Proper documentation, research, and access logs are key to successful citation building. Since citations are an important element in search rankings, having your business listed in trusted online directories tells Google that the business is a reliable source.


On-page personalization gives your brand a unique identity, one that users can identify with and enjoy. If your website is geared toward one specific audience, the on-site personalization would use verbiage and images that speak directly to that audience.

If your SEO strategy is intended to speak to multiple audiences, then the on-page content needs to include variations based on the type of user. In this situation, the content can address each type of user (e.g. location, age, intent).


designers and developers


completed eCommerce projects

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GroupFractal FREE SEO
Strategy Audit

We want to help increase your business with our proprietary SEO Strategy Audit. Take a minute to fill out this form and we will review each facet to see how much your business could gain by using a customized local SEO campaign.