New Canadian Drain & Plumbing
Canadian
Drain
Combined Technology, based in Tulsa, Oklahoma, has been delivering comprehensive IT solutions for over 35 years. Their services encompass Managed IT Services, Cybersecurity Solutions, Cloud IT Services, and IT Consulting.
They cater to various sectors including healthcare, law, education, and manufacturing. Despite their extensive experience and service offerings, they sought to enhance their online presence and lead generation capabilities.
New Canadian Drain & Plumbing aimed to enhance its online visibility and drive more inbound leads for its plumbing services. The focus was on optimizing Google search rankings and improving ad conversion rates.
Within six months, Combined Technology experienced significant improvements:
Enhanced SEO efforts led to higher search engine rankings and increased website visits. This created a 150% increase in organic traffic for the site.
✅ 80% increase in organic traffic in 6 months
✅ Google Ads conversion rate increased by 250% in 3 years
✅ 40% reduction in cost-per-lead (CPL)
✅ Ranked in the Top 3 for 15+ high-intent Plumbing and Drain keywords
With a 200% rise in qualified leads, website optimizations and targeted PPC campaigns resulted in a substantial uptick in inquiries from potential clients.
The enhanced user experience led to a significant increase in visitor engagement, reflected in a 35% reduction in bounce rate. This indicates that users found the site more intuitive and valuable, choosing to explore more pages and interact with the content rather than leaving after a single visit.
Regular content updates and thought leadership pieces positioned CT Tulsa as a trusted expert in the IT services sector, increasing their brand authority in the industry.
GroupFractal implemented a multi-faceted strategy to address these challenges:
- Strengthened on-page SEO, optimizing service pages with plumbing-related keywords.
- Built high-authority backlinks to boost domain credibility.
- Enhanced Google My Business for local search ranking improvements.
- Designed high-converting PPC campaigns focused on emergency plumbing services.
- Used location-based targeting to capture high-intent customers.
- Implemented click-to-call extensions to drive direct engagement.
Through a strategic partnership with GroupFractal, Combined Technology transformed its online presence, leading to increased visibility, engagement, and business growth. This case exemplifies the impact of tailored digital marketing strategies in elevating a company’s market position.
For businesses aiming to revitalize their digital footprint and achieve similar success, GroupFractal offers customized solutions to meet unique industry challenges.
