LeBae
GroupFractal leveraged Google Ads and social media advertising to enhance Lebae’s online visibility, targeting potential clients with tailored messaging across key platforms.
By implementing retargeting strategies, GroupFractal effectively re-engaged users, maximizing conversions and strengthening LeBae’s digital presence.
LeBae is a modern wellness brand dedicated to providing premium skincare and beauty solutions that promote self-care and rejuvenation. Despite their superior offerings and beautifully designed website, the brand struggled to break through in a competitive beauty market. Sales were stagnant, and their team faced difficulty reaching new customers while retaining existing ones. LeBae needed a comprehensive digital marketing strategy to enhance their brand visibility, increase website traffic, and drive online sales.
In just three months, the results were transformative for LeBae:
- Sales grew by 150%, with a significant uptick in repeat customers.
- The average order value increased by 20%, thanks to effective bundling and upselling strategies.
- Achieved an ROAS of 4.5x, making their advertising budget highly profitable.
The brand saw a significant boost in website traffic, driven by the effective use of Google Shopping Ads and Meta Ads, which helped to reach and convert new customers.
- Grew social media followers by 30%, with increased engagement on posts showcasing product benefits and sustainability messaging.
- Website traffic surged by 50%, driven by Google Shopping Ads and Meta Ads.
Using an optimized conversion strategy through targeted retargeting efforts, we successfully reduced cart abandonment. By refining the customer journey and focusing on strategic touchpoints, LeBae was able to capitalize on its traffic and further enhance its overall revenue performance.
- Retargeting efforts reduced cart abandonment by 25%, converting more visitors into paying customers.
GroupFractal crafted a tailored strategy to help LeBae scale their online presence and achieve measurable growth in sales and brand awareness.
- Designed visually compelling shopping ads showcasing LeBae’s top-selling products, complete with clear descriptions and high-quality images.
- Focused on high-intent keywords like “luxury haircare products” and “sustainable shampoo and conditioner.”
- Implemented bid adjustments to prioritize mobile users, knowing many beauty shoppers prefer mobile browsing.
- Developed engaging video ads that highlighted the transformative effects of LeBae products, featuring customer testimonials and before/after visuals.
- Launched carousel ads to promote bundles and seasonal discounts, targeting luxury beauty enthusiasts.
- Used advanced audience targeting to reach individuals interested in high-end beauty products and sustainability.
- Implemented retargeting campaigns to re-engage visitors who had browsed products but hadn’t completed a purchase.
- Offered personalized incentives, such as “Get 10% Off Your First Order” and free shipping for orders above a certain amount.
- Enhanced product landing pages to improve user experience, emphasizing quick loading times and clear calls to action like “Shop Now” and “Explore the LeBae Difference.”
By combining Google Shopping Ads, Meta Ads, and retargeting campaigns, GroupFractal elevated LeBae’s online presence and positioned them as a go-to brand for luxury haircare enthusiasts. The result was not only a dramatic increase in sales but also a strengthened connection with their audience, fostering loyalty and brand advocacy.
