ichorbio
Ichorbio, a leader in the antibody market, faced limitations with their BigCommerce platform, particularly around scalability, customization, and long-term growth potential. They needed a solution that could not only support their growing product catalog but also deliver an enhanced customer experience.
GroupFractal partnered with Ichor.Bio to migrate their platform to Magento, incorporating custom features, improving site performance, and executing a comprehensive digital marketing strategy that led to remarkable business growth.
Within four months of the migration and digital marketing efforts, the results were transformative:
A 12% month-over-month growth from July to August underscores an effective boost in SEO performance and the success of implemented strategies, demonstrating clear, ongoing growth in organic traffic.
Significant keyword ranking improvements, with over 150 new keywords now appearing in search results! High-priority keywords, such as “ichorbio” and “human IgG1 isotype control,” have made impressive gains, moving into the top 5 positions and boosting visibility.
After our comprehensive optimization efforts, we boosted the page speed by an impressive 20%! This enhancement not only improves user experience but also sets the website up for better search engine performance and higher engagement. Faster loading times mean happier visitors and more conversions.
30% of new session traffic is now attributed to the newly added pages, including the PD-1 Research and Resources section! This remarkable increase underscores the success of the content strategy implemented, effectively attracting and engaging visitors.
The positive impact of our US-targeted promotions, which have resulted in a 15% increase in conversions from this segment! This achievement showcases the effectiveness of our targeted marketing strategies in reaching and resonating with the intended audience.
Maintaining the SEO equity built on BigCommerce was a priority during the migration. We ensured a smooth transfer of ichorbio’s existing rankings and authority by implementing 301 redirects, preserving URL structures where possible, and enhancing on-page SEO elements during the transition
A well-planned site architecture was crucial to support ichorbio’s product growth and improve user navigation. We designed a logical, SEO-friendly structure that improved site navigation, product discovery, and overall user experience.
GroupFractal executed a seamless data migration, ensuring that all product information, customer data, and order history were transferred from BigCommerce to Magento without data loss. We also restructured the database for better performance and future scalability.
Leveraging the flexibility of Magento, we built custom features tailored to ichorbio’s business model, including “Get a Quote,” order using Purchase Orders (POs), and other advanced B2B capabilities. This allowed ichorbio to offer specialized services for its clients, setting it apart from competitors.
GroupFractal optimized the new Magento site for speed and performance by integrating Varnish cache. This enhanced site load times significantly, contributing to a better user experience and improved search engine rankings.
A completely new design was created in Figma, aligning with ichorbio’s brand style guide. The design focused on user-friendliness and modern aesthetics, ensuring the website looked professional, was easy to navigate, and worked seamlessly across all devices.
After the migration, GroupFractal devised a tailored digital marketing strategy, focusing on competitive analysis and opportunity gaps. By refining SEO efforts, improving content, and developing targeted campaigns, we laid the foundation for significant growth in traffic and conversions.
Using ichorbio’s historical data, we optimized the new Magento site for higher conversion rates. By improving the checkout process, personalizing the user journey, and implementing advanced analytics tracking, we ensured a significant increase in both sales and customer retention.
GroupFractal’s end-to-end involvement in ichorbio’s migration from BigCommerce to Magento allowed for a seamless transition and set the company up for long-term success. The custom features, enhanced performance, and digital marketing strategy helped ichorbio scale, differentiate itself from competitors, and achieve extraordinary growth. This project is a testament to the power of combining technical expertise with a strategic marketing approach.
