HVAC Near Me
Technology
Combined Technology, based in Tulsa, Oklahoma, has been delivering comprehensive IT solutions for over 35 years. Their services encompass Managed IT Services, Cybersecurity Solutions, Cloud IT Services, and IT Consulting.
They cater to various sectors including healthcare, law, education, and manufacturing. Despite their extensive experience and service offerings, they sought to enhance their online presence and lead generation capabilities.
HVAC Near Me focused on increasing year-round inbound inquiries and improving ad performance to maximize ROI. The objective was to enhance organic rankings while optimizing ad spend efficiency.
Within six months, Combined Technology experienced significant improvements:
Enhanced SEO efforts led to higher search engine rankings and increased website visits. This created a 150% increase in organic traffic for the site.
✅ 65% increase in organic traffic in 5 months
✅ Google Ads conversion rate improved by 45%
✅ Reduced CPC by 30%, increasing ROI
✅ Ranked in the Top 5 for 20+ high-intent HVAC keywords
With a 200% rise in qualified leads, website optimizations and targeted PPC campaigns resulted in a substantial uptick in inquiries from potential clients.
The enhanced user experience led to a significant increase in visitor engagement, reflected in a 35% reduction in bounce rate. This indicates that users found the site more intuitive and valuable, choosing to explore more pages and interact with the content rather than leaving after a single visit.
Regular content updates and thought leadership pieces positioned CT Tulsa as a trusted expert in the IT services sector, increasing their brand authority in the industry.
GroupFractal implemented a multi-faceted strategy to address these challenges:
- Focused on seasonal keyword targeting (e.g., “AC repair in Toronto” “heating installation” in winter).
- Built location-specific pages to rank in multiple service areas.
- Improved page speed and mobile usability for better user experience.
- Launched seasonal ad campaigns tailored to customer needs.
- Implemented remarketing campaigns to re-engage potential customers
- Used bid adjustments for weather conditions, increasing HVAC-related ads during extreme temperatures.
Through a strategic partnership with GroupFractal, Combined Technology transformed its online presence, leading to increased visibility, engagement, and business growth. This case exemplifies the impact of tailored digital marketing strategies in elevating a company’s market position.
For businesses aiming to revitalize their digital footprint and achieve similar success, GroupFractal offers customized solutions to meet unique industry challenges.
