Combined Technology
Technology
Combined Technology, based in Tulsa, Oklahoma, has been delivering comprehensive IT solutions for over 35 years. Their services encompass Managed IT Services, Cybersecurity Solutions, Cloud IT Services, and IT Consulting.
They cater to various sectors including healthcare, law, education, and manufacturing. Despite their extensive experience and service offerings, they sought to enhance their online presence and lead generation capabilities.
- Limited Online Visibility: Despite a strong local reputation, their digital footprint was minimal, leading to reduced organic traffic.
- Underperforming Website: The existing website lacked user engagement and clear conversion paths, resulting in low lead generation.
- Ineffective PPC Campaigns: Previous pay-per-click efforts were unfocused, leading to high costs with minimal returns.
Within six months, Combined Technology experienced significant improvements:
Enhanced SEO efforts led to higher search engine rankings and increased website visits. This created a 150% increase in organic traffic for the site.
With a 200% rise in qualified leads, website optimizations and targeted PPC campaigns resulted in a substantial uptick in inquiries from potential clients.
The enhanced user experience led to a significant increase in visitor engagement, reflected in a 35% reduction in bounce rate. This indicates that users found the site more intuitive and valuable, choosing to explore more pages and interact with the content rather than leaving after a single visit.
Regular content updates and thought leadership pieces positioned CT Tulsa as a trusted expert in the IT services sector, increasing their brand authority in the industry.
GroupFractal implemented a multi-faceted strategy to address these challenges:
- Keyword Research: Identified industry-specific and local search terms relevant to CT Tulsa’s services.
- On-Page Optimization: Enhanced meta tags, headers, and content to align with targeted keywords.
- Content Development: Created informative blogs and service pages addressing common client pain points and showcasing expertise.
- User Experience (UX) Design: Redesigned the website for intuitive navigation, ensuring services and contact information were easily accessible.
- Conversion Rate Optimization (CRO): Implemented clear calls-to-action (CTAs), contact forms, and trust signals such as client testimonials and industry certifications.
- Mobile Responsiveness: Ensured seamless functionality across all devices to cater to a broader audience.
- Targeted Campaigns: Developed PPC campaigns focusing on specific services like Managed IT and Cybersecurity Solutions.
- Geo-Targeting: Concentrated efforts on the Tulsa area and surrounding regions to attract local businesses.
- Continuous Monitoring: Regularly analyzed campaign performance, adjusting keywords and ad copy to maximize ROI.
Through a strategic partnership with GroupFractal, Combined Technology transformed its online presence, leading to increased visibility, engagement, and business growth. This case exemplifies the impact of tailored digital marketing strategies in elevating a company’s market position.
For businesses aiming to revitalize their digital footprint and achieve similar success, GroupFractal offers customized solutions to meet unique industry challenges.
