Capstone Roofing
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Our Role
SEO & Google Ads
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Client
Capstone Roofing
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Industry
Roofing Services
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Tags
SEO & Google Ads with GroupFractal
GroupFractal enhanced Capstone Roofing’s local SEO, significantly increasing visibility and attracting more clients searching for roofing services nearby.
Through targeted Google Ads and social media advertising, qualified traffic was driven to their site, enhancing brand awareness and fostering stronger engagement with potential customers on key platforms.
The Challenge
Capstone Roofing wanted to expand its online presence and generate more qualified leads in a competitive local roofing market. They aimed to improve Google search rankings and increase conversions from paid advertising.
The Results
Increase in organic traffic within 4 months
of CPA reduced, improving ad spend efficiency
increase in high-quality leads through Google Ads
ranking for 10+ high-value local roofing keywords
The Solution
GroupFractal created a focused strategy to resolve Capstone Roofing’s challenges and get tangible results.
SEO Optimization
- Implemented local SEO strategies with targeted keywords like “roof repair near me.”
- Optimized Google My Business (GMB) profile for increased local searches.
- Developed high-quality blog content on roofing solutions.
Google Ads Campaign
- Created high-converting Google Search Ads for emergency roofing services.
- Implemented negative keyword filtering to refine targeting.
- Optimized landing pages for better user engagement and lead generation.
The Finished Product
Through a strategic mix of SEO and Google Ads, GroupFractal elevated Capstone Roofing’s online presence. By targeting the right local audience, Capstone Roofing saw a substantial increase in leads, visibility, and brand recognition, reinforcing their position as a leading roofing company in the area.
