Our Team

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Our core leadership and delivery team is based in Montreal, supported by a network of senior specialists and strategic advisors across Canada, Germany, the Netherlands, and the United States. This structure enables us to combine centralized governance with international expertise and cross market perspective.

With over 20 years of experience in digital growth strategy and technical search architecture, Ali leads the overall SEO, AEO, and AI visibility framework for this engagement. He oversees technical audit direction, structured content strategy, SERP feature optimization, and executive level performance diagnostics.

Hasti brings over 15 years of experience managing complex technology and marketing programs. She oversees project governance, execution timelines, PPC performance strategy, and KPI tracking discipline across all workstreams.

With over 15 years of experience in enterprise sales and stakeholder management, Patrick ensures commercial alignment, executive communication clarity, and strategic performance translation.

An accomplished search strategist with extensive experience executing technical SEO campaigns across international markets. Hooman specializes in structured search architecture, AI visibility enhancements, and sector authority expansion.

Tara combines design, development, and content strategy to create high-performing websites that are optimized for both search visibility and user experience. Her work focuses on clarity, structure, and conversion.

Rhymuel manages campaign architecture, bid strategy optimization, search term refinement, and cost efficiency improvement. His focus is scaling qualified demand while maintaining budget discipline.

Supports keyword architecture development, SERP analysis, and campaign level efficiency improvement.

Supports technical optimization, on page execution, ranking diagnostics, and keyword expansion initiatives.

Supports campaign monitoring, optimization cycles, and performance scaling initiatives.

Provides advanced search diagnostics, cross channel optimization insights, and competitive visibility analysis.

Strategic and Technical Support Team

Supports conversion path design, landing experience refinement, and performance driven UX improvements.

Provides backend and analytics integration support for advanced performance tracking.

Responsible for technical implementation support, schema deployment, and SEO related development coordination.

Supports template optimization and execution of structured content improvements.

Supports editorial planning, sector authority expansion, and structured content development aligned with keyword architecture.

Niusha is a Web Designer and UX Expert focused on creating clean and intuitive digital experiences.