Google is introducing an exciting new feature in Merchant Center that lets you showcase your promotions and product announcements across Google using content from your marketing emails.
How It Works
Starting April 3, 2025, Google will begin automatically pulling relevant promotional content—like sales, new arrivals, and social media links—directly from the marketing emails you send via your website. This content may appear on Google Search, the Shopping tab, and other surfaces where potential customers are browsing.
For example, if your email highlights a limited-time offer or seasonal sale, that promotion could now be featured in search results—without any extra effort from your team.
What You Need to Know
- This feature will be enabled by default, but you can opt out at any time in your Merchant Center settings.
- All content used from your emails will be treated under the existing Merchant Center terms—no additional permissions or agreements are required.
Why It Matters
By allowing Google to use your marketing email content, you can:
- Increase visibility for your brand and products
- Save time by eliminating the need to manually upload promotional content
- Keep messaging consistent across email, search, and shopping platforms
This update offers a seamless way to get more value from the work you’re already doing—making it easier than ever to connect with shoppers at the right moment.
Need help optimizing your Merchant Center strategy? Reach out to our team — we’re here to support you.