Canada’s Top Local SEO – Convert Clicks into Revenue!

With 15+ years of expertise, we help businesses across Canada rank higher, attract more local customers, and turn traffic into revenue. Our 360° approach optimizes everything—from search rankings to conversions—to ensure measurable growth.

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LOCAL SEO

Dominate your local market with result-oriented local SEO services

With our local SEO plans, you’ll receive a custom solution to accelerate your ROI from local search.

If you have a website or are in the process of building one, you are already familiar with the importance of SEO. What many business owners do not understand and subscribe to, is the importance of local SEO. Getting web visits from users in different cities, states, or countries will not move the needle on business growth or sales. Local SEO will garner increased traffic from consumers in your specific service area, leading to a higher visit-to-sale ratio.

WHY IT MATTERS

The Power of ‘Near Me’ Searches

Your Customers Are Searching ‘Near Me’—Are You Showing Up?

  • Red Checkmark82% of mobile users search for businesses ‘near me’ and expect instant results.
  • Red Checkmark46% of all Google searches are for local businesses.
  • Red Checkmark88% of searches for local businesses result in a call or visit within 24 hours.

If your business isn’t optimized for ‘near me’ searches, you’re losing customers to competitors who are!

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  • Red CheckmarkTop-Rated Marketing Agency with Proven Results
  • Red Checkmark1000+ Successful Campaigns Managed Globally
  • Red CheckmarkDriving 10x ROI for Businesses Across Industries
  • Red CheckmarkPartnering with Clients to Drive Sustainable Growth

Why Choose Group Fractal for Local SEO?

Your Trusted Partner in Local SEO & Google Rankings

Proven ROI

Our clients see a 40%+ increase in local leads & store visits.

Data-Driven Strategies

We analyze competitors & target high-intent keywords.

We are 5 Stars on...

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Our Local SEO Strategy That Puts You on the Map

What Includes in Our Local SEO Packages:

Advanced Analytics
  • Complete setup & optimization for Google Maps & Local Pack rankings.
  • Geo-tagged images, optimized categories, and defined service areas.
Hyper-Local Keyword Targeting
  • Rank for “near me” searches by targeting local & geo-specific keywords.
  • Optimize content, meta descriptions, and headings with localized intent.
NAP Consistency & Local Citations
  • Ensure Name, Address, and Phone (NAP) remain consistent across 100+ local directories.
  • Get listed on authoritative sites like Yelp, YellowPages, Apple Maps, and BBB.
  • Strengthen trust signals to improve Google’s local ranking factors.
High-Quality Local Backlinks
  • Secure geo-targeted backlinks from local newspapers, industry blogs, and community websites.
  • Partner with local influencers and associations to boost credibility.
  • Increase local domain authority for better search rankings.
Review Management & Local Engagement
  • Implement strategies to boost 5-star reviews on Google and other key platforms.
  • Respond to customer feedback to enhance trust, engagement, and visibility.
  • Create an automated review request system for consistent growth.
UX Improvement for Higher Conversions
  • Enhance website design & structure for a seamless user journey.
  • Ensure fast loading times, mobile-friendliness, and clear call-to-actions (CTAs).
  • Implement location-based landing pages optimized for user intent.
Local Business Conversion Rate Optimization (CRO)
  • A/B Testing for Landing Pages: Test different headlines, CTAs, and layouts to determine the highest-converting versions.
  • Clear & Actionable CTAs: Improve call-to-action placement to drive more local leads.
  • Trust Signals & Social Proof: Showcase certifications, case studies, and client testimonials to increase conversions.
  • Click-to-Call & Easy Contact Forms: Streamline communication to increase inquiry rates.

The Result? More Visibility, More Calls, and More Customers for Your Business.

Cream Burst

Who We Help – Are You a Good Fit?

We Help Local Businesses in Every Industry Succeed

We specialize in optimizing local businesses to dominate ‘near me’ searches:

15 Years of Expertise

With years of experience in the field, we’ve mastered the art of local SEO.

THE RESULTS

Local SEO Solutions Delivering Measurable Success

Our local SEO firm has been helping businesses stand out in their local markets.

Plumber

Plumbing Company

+125

New Leads

+98.3%

Traffic Increase

Nurse

Wellness Clinic

+210

New Leads

+110%

Traffic Increase

Gavel with Documents

Law Firm

+45

New Leads

+55%

Traffic Increase

Link-Building Supports Improved Website Performance

Links to your website from external sources provide a signal to Google that your site is a quality resource that is citation-worthy. Sites with more backlinks garner higher rankings. Link building takes time as it requires building relationships. It is accomplished by writing guest posts, providing testimonials, listing the website in trustworthy directories, writing content that outside authorities will link to, and more. We create short- and long-term link-building strategies that can be accomplished quickly and effectively.

Google Business Profile & Reviews

Google’s Business Profile is a free feature that gives businesses the opportunity to move up to the top of the local search results. It can also, indirectly, help the website rank higher. Google Business Profile and its associated reviews have become indispensable tools in the digital landscape. They provide businesses with a direct line to local customers, enhance online visibility, and offer invaluable feedback and insights. For businesses keen on dominating local search, GBP optimization and active review management are crucial.

It plays a pivotal role in local search, especially for businesses aiming to attract local customers.

Behavioral Research & Tactics

How much time do they spend on your website? How often do they click on your listing (CTR)? How often do they look you up to get directions? How often do they post reviews? And to what level and frequency do they engage with your Google My Business listing and website? When people conduct searches using keywords, it is important to remember that they need something. We want to be aware of those needs.

Here’s why it matters. Purchases are made with emotions – how the item or service makes them feel. Customer service is all about people, and it’s critical to view activities from your shoppers’ point of view. Key performance indicators (KPIs) and metrics provide insights that will help fine-tune everything: marketing, customer service, inventory, promotions, and ultimately conversions.

Key behavioral indicators are those that can be identified and used to determine characteristics such as motivation to buy now, habitual buying behavior, variety-seeking buying behaviors, and more.

Personalization

On-page personalization gives your brand a unique identity, one that users can identify with and enjoy. If your website is geared toward one specific audience, the on-site personalization would use verbiage and images that speak directly to that audience.

If your SEO strategy is intended to speak to multiple audiences, then the on-page content needs to include variations based on the type of user. In this situation, the content can address each type of user (e.g. location, age, intent).

Citations

The purpose of citations is to help people find businesses that provide the products and services they are looking for. It is critical to build citations at the beginning of a local SEO campaign. When this is ignored or postponed from the start, there will be major problems that are sometimes impossible to fix. Proper documentation, research, and access logs are key to successful citation building. Since citations are an important element in search rankings, having your business listed in trusted online directories tells Google that the business is a reliable source.

Still Have Questions?

What is Local SEO, and how does it work?

Local SEO is the process of optimizing your business for searches within a specific geographic area. It helps businesses appear in Google’s Local Pack, Maps, and ‘Near Me’ searches, bringing in more local customers.

How is Local SEO different from regular SEO?

Traditional SEO focuses on ranking nationally or globally, while Local SEO targets specific cities, neighborhoods, or service areas to attract nearby customers.

Why is Local SEO important for my business?

46% of all Google searches are looking for local information. If your business isn’t optimized for local searches, you’re missing out on high-intent customers actively searching for your services.

How long does it take to see results from Local SEO?

Most businesses see noticeable improvements in 3-6 months, but results depend on factors like competition, website quality, and local engagement.

Do I need a website for Local SEO?

No, you can rank with just a Google Business Profile (Google My Business – GMB). However, having an SEO-optimized website enhances credibility, improves conversions, and strengthens long-term rankings.

How does Google determine Local SEO rankings?

Google ranks local businesses based on:

  • Relevance: Does your business match the search query?
  • Distance: How close is your business to the searcher?
  • Prominence: How reputable is your business (reviews, backlinks, engagement)?
How do I rank for ``Near Me`` searches?

To rank for “near me” searches, we:

  • Optimize your Google Business Profile (GBP)
  • Target location-based keywords
  • Build local citations & backlinks
  • Collect more 5-star reviews
  • Create geo-specific content
How can I improve my Google Business Profile (GMB) ranking?

Optimize your GMB profile by:

  • Ensuring NAP (Name, Address, Phone) consistency
  • Adding high-quality images & service descriptions
  • Collecting and responding to customer reviews
  • Posting regular updates & promotions
How important are online reviews for Local SEO?

Very important! Google considers businesses with more 5-star reviews to be more trustworthy and relevant, which improves rankings and conversions.

Can I target multiple locations with Local SEO?

Yes! We create location-specific landing pages and optimize Google Business Profiles for multiple locations, helping businesses rank in multiple cities or service areas.

How do I track the success of my Local SEO efforts?

We provide detailed reports on:

  • Google search rankings
  • Website traffic from local searches
  • Google Business Profile insights
  • Lead & call tracking
What industries benefit the most from Local SEO?

Local SEO is perfect for:

  • Home Services (Plumbers, Roofers, HVAC, Electricians)
  • Healthcare (Clinics, Dentists, Spas, Physiotherapists)
  • Automotive (Mechanics, Car Dealerships, Auto Repair)
  • Professional Services (Lawyers, Accountants, Realtors)
  • Restaurants & Retail
Should I invest in Local SEO or Google Ads?

Both work together. Google Ads brings immediate leads, while Local SEO builds long-term organic visibility.

How much does Local SEO cost?

Pricing depends on your industry, location, and competition. Contact us for a custom Local SEO strategy & pricing estimate.

How do I get started with Local SEO?

Easy! Request a Local SEO Audit today, and we’ll create a custom plan to rank your business higher.

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Rank Higher & Get More Local Customers Today!

  • Red CheckmarkTop rankings in ‘near me’ searches = More leads & more revenue
  • Red CheckmarkWe handle everything – from optimization to lead generation
  • Red CheckmarkStart with a Free Local SEO Audit