Starting on April 10, 2025, containers with Google Ads and Floodlight tags will automatically load a Google tag first before sending events.
This update is designed to enhance tracking reliability, improve measurement performance, and, in many cases, increase the volume of measurement data.
What’s Changing?
One-Click Access to Features – You will be able to easily enable enhanced conversions, cross-domain tracking, and Autoevents directly from your Google tag settings page.
Smoother Data Collection – If you have accepted Google’s customer data Terms of Service, ‘User-provided data’ collection will automatically apply across your events. This ensures consistent settings between in-page and Tag Manager events.
What Do You Need to Do?
We recommend adding the Google tag to your GTM container to preview the impact of these changes on your accounts. If no action is taken, this update will automatically apply on April 10, 2025.
If you have any questions about this change, reach out to your account management team or contact us anytime.