Client: The company was founded in 2001 in Hollywood, CA as a third-party seller of pre-owned Apple computers, including MacBooks, desktops, and parts. The large physical location is primarily used by the technical department for testing, refurbishing, and storing inventory, it also includes a will-call department for those who want to drop off or pick up equipment in person.
Skills: Magento Web Design and Development, OS Commerce to Magento Migration, UX Optimization, Conversion Rate Optimization
Project Description: There is great online competition among third-party sellers of used Apple computer products. What makes DVWarehouse different is its comprehensive inventory, low pricing, and high level of customer service.
However, the website was developed years ago and was not easy to shop at-a-glance. As everyone knows, the attention span of an online shopper is down to eight seconds, a decrease from 12 seconds back in 2000, thus causing a high bounce rate.
When GroupFractal got involved, we initially revamped the website’s back end to optimize the key elements that would increase search engine ranking. Some months later, we completely redesigned the to ensure shoppers would remain on the site to shop. It resulted in highly improved customer experience (UX), reduced bounce rate, increased traffic, and conversions. Today, DVWarehouse is growing exponentially and is planning to expand and move to larger quarters.