Finding just the right architecture and interior design company can be challenging, as finding one that encompasses the desired style and captures their personal taste can be time-consuming. Generating a robust online presence that compels potential clients to connect is paramount and can take much time without expert technical assistance.

Pop Design Group

Client: Pop Design Group is a full-service interior architectural studio for new construction and remodeling projects. They are in tune with customers’ needs and strive to turn their visions into a reality. Its six-stage process has successfully created interiors for a wide range of projects, including Single / Multiple Family Residents, Seniors’ Living, Corporate / Medical Offices, Recreational Facilities, Restaurants, Night Clubs, Hospitality, and Retail.

Skills: Custom WordPress Design and Development

Project Description: Pop Design Group works with a full array of residential and commercial projects, which makes it more difficult to appeal to each group’s requirements within the same marketing efforts. The executive group realized the importance of broadening online marketing efforts that would appeal to all types of potential clients without appearing too general. 

GroupFractal got involved, and after an intensive audit, the website design team understood the prerequisite of creating a targeted, inclusive website that provided general information followed by specific examples. The portfolio examples supported the company’s ability to satisfy a variety of niches. The Pop Design Group now has a solid website that will continue to attract new clients. GroupFractal will continue using leading-edge SEO techniques and methods to boost growth in the short- and long-term..

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